UX: Practical Usability Testing

Course Overview

Introduction to Usability Testing

• The History of Usability Testing
• What is Usability Testing?
• The Purpose of Usability Testing
• Tappers vs. Listeners
• User Experience Metrics
• The Benefits of Usability Testing

Formulating a UX Test Strategy

• Ramping Up to a Research Method
  • Define the Objective
  • Determine Research and Data Type
  • Find an Environment
  • Choose a Facilitation Style
  • Determine Study Length
  • Establish Sample Size and Quality
  • Select a Type of Usability Test
• Writing Usability Test Tasks
• Asking the Right Questions

Common UX Metrics

• Completion Rates
• Usability Problems
  • Usability Problem Reports
• Task Time
• Efficiency
  • Time-Based Efficiency
  • Overall Relative Efficiency
• Errors
• User Satisfaction
• Likert Scale
• Customer Satisfaction

Research Methodologies

• Heuristic Evaluation
  • Visibility of System Status
  • Match Between System and Real World
  • User Control and Freedom
  • Consistency and Standards
  • Error Prevention
  • Recognition Rather than Recall
  • Flexibility and Efficiency of Use
  • Aesthetic and Minimalist Design
  • Recognize, Diagnose and Recover from Errors
  • Help and Documentation
• Focus Groups
• Prototype Testing
• Benchmark Studies
• Competitor Studies
• 1:1 User Interviews
• Remote Moderated
• Remote Unmoderated
• Card Sorting
• Tree Testing
• Diary Studies
• A/B and Multivariate Testing
• Preference Testing
• Longitudinal Studies
• Surveys
• Omnichannel Studies
• Multichannel Studies

Moderating Usability Tests

• Attention is Selective
• Unreliable Memories
• Moderating Usability Tests
• Moderator - Participant Arrangements
• During the Session
• During the Remote Session
• Post-Test Activities

Analysis and Reporting