Are you a business owner, web analyst, or online marketing specialist who needs to understand search engine marketing? This is the course for you! In addition to learning the fundamentals of search engine marketing, this course teaches you how to use Google Ads to meet your online marketing needs. You will learn how to navigate Google Ads and how to create and manage ad campaigns using the best strategies related to keyword lists. You will learn how to track ad performance and integrate with Google Analytics. Join us as we do everything from writing ads to managing advertising bids and budgets.
You will need the following software/setup for this class:
Overview of Google Ads
Before Getting Started
Keywords
Creating a Campaign
Managing and Reporting
