Social Media Strategist

Course Overview

• The Rise of Social Media
  • What is Social Media?
  • Evolution of Marketing
  • Five Barriers to Social Media Adoption
  • Benefits of Social Media to Organizations
  • The Growth of Social Media
  • Social Media Career Opportunities
  • Role of the Social Media Strategist
  • Social Media Certification Options
  • Strategic Social Media Operations
• Conducting Market Analysis
  • Strategic Planning
  • STP Analysis
  • Competitor Analysis
  • SWOT Analysis
  • Keywords
  • Keyword Research Tools
  • Successful Keyword Strategies
• Setting Goals and Selecting Platforms
  • Social Media Goals vs. Business Goals
  • SMART Social Media Goals
  • Types of Social Media Platforms
  • Platform Selection Process
  • Popularity-Based Platform Selection
  • Goal-Based Platform Selection
  • Demographic-Based Platform Selection
  • Content-Based Platform Selection
  • Social Media Intimacy
• Creating the Social Media Policy
  • The Social Media Policy
  • FTC and Disclosure Best Practices Toolkit
  • Truth in Advertising
  • Online Endorsements and Testimonials
  • Intellectual Property
  • Brand Abuse
  • Trademark Issues
  • Trade Secrets and Privacy
  • Defamation
• Integrating Marketing Strategies
  • Brand Marketing
  • Online Brand Creation Process
  • Corporate Culture and Social Media
• Developing Effective Content
  • Content Marketing on Social Media
  • Types of Content
  • Trends in Content Marketing
  • Content Origination
  • Outsourced vs. In-house Content Production
  • Branded versus Common-Interest Content
  • Content Development
  • Content Tagging
• Understanding Popular Platforms
  • Blogging
  • Facebook
  • YouTube
  • Instagram
  • Pinterest
  • Snapchat
  • LinkedIn
  • Twitter
  • Understand Platform Terminology
• Launching Successful Campaigns
  • Traditional Website Advertising vs. Social Media Advertising
  • Benefits of Native Advertising
  • Capitalizing on Contacts
  • Social Media Contests
  • Contest Platform Software
  • Social Media Documentation and Schedules
  • Social Media Management Tools
• Managing the Community
  • The Community Manager Role
  • Social Media Personas
  • Importance of Voice Consistency
  • The Successful Online Personality
  • Social Media Crisis Management
• Providing Customer Service
  • Organizational Customer Service
  • Social Media Triage
  • Benefits of Triage Plans
  • The Role of Social Media in Customer Service
  • Professionalism in Online Customer Service
  • Online vs. Personal Interactions
  • Sentiment Analysis and Social Listening
• Measuring, Analyzing and Reporting
  • Social Media Analytics
  • Social Media Metrics
  • Key Performance Indicators (KPIs)
  • Tracking Metrics Over Time
    • Brand Health
    • Customer Service Experience
    • Conversions
  • Economic Value Calculation
  • Reports
  • Social Media Auditing
• The Social Media Strategist Career